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What is Technical SEO and Why is it Important?
Technical SEO is the process of ensuring your website is compatible with search engine guidelines so that it can be crawled and indexed without any problems. The main goal of a technical SEO audit is to assess your website’s current SEO and determine which aspects you need to improve for a seamless online experience.
Over the years, user demands have dramatically changed and search engines have become more sophisticated. According to Statista, there are now approximately 3.5 billion smartphone users across the globe. This massive surge in smartphone usage has prompted Google to launch an algorithm update that places more importance on site speed and mobile experience in ranking web pages.
Today, websites with a poor structure, slow page load time and wonky redirects can be penalized by Google. Without proper intervention, these technical SEO issues may result in a steep drop in search rankings and organic traffic. Given that the top organic search results receive nearly 35 percent of clicks , a decline in ranking could be detrimental for your business.
Technical SEO: Your First Step in Creating a Better Search Experience
At the core of algorithm changes is one goal: to provide the best user experience possible. To achieve this, you need to understand carefully what is technical SEO, what it entails and how you can leverage SEO technical audit to ensure your website adheres to search engine guidelines and industry standards.
Technical on page SEO includes several components, such as site speed, Accelerated Mobile Pages (AMP), robots exclusion standard (robots.txt), XML sitemap status and content quality. These factors are critical to your website’s online performance. According to Google, a 10-second page load speed can result in a 123 percent increase in bounce rate . A one-second delay in mobile page loading time can lead to a 20 percent drop in conversion rate , an 11 percent decline in page views and a 16 percent decrease in customer satisfaction .
Don’t wait until technical SEO issues cause adverse SEO ramifications to your site. Invest in technical SEO for
, WordPress and other content management systems (CMS) now and save time and money later.
Schedule a call with our technical SEO consultants to find out more about technical SEO for WordPress and its significance to your business.
Technical SEO Services for Local Businesses
Improve Your Search Rankings Without Adding Any New Content
In this competitive digital landscape, you must stay on top of the latest technical on-page SEO tactics and algorithm updates to boost your website’s profitability. Understanding what is technical SEO and what it demands allows you to ensure your web pages are structured for both online users and search engine spiders.
Technical optimization SEO involves the following processes:
- Running a crawl error report
- Eliminating duplicate content
- Auditing preferred domain
- Improving metadata
- Checking HTTPS status codes
- Checking broken links
- Creating an XML sitemap
- Implementing Secure Sockets Layer (SSL)
- Increasing site speed
- Utilizing robots.txt
- Optimizing website for mobile
- Auditing redirects
- Performing a Google site search
- Among others
We understand that navigating the complex requirements and processes of technical optimization SEO on your own while managing your core business operations can take a toll on your time, money and resources. That is why our technical SEO consultants are here to help you.
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Technical SEO Services
Create Actionable SEO Strategies for A Winning Online Campaign
A Technical SEO Company that Gets Results
Boost Your Website Performance and Generate More Organic Traffic
Technical SEO for WordPress and other CMS is critical to online success. With the right technical optimization SEO strategy in place, you can flag up website issues, take immediate action to resolve them and ensure all SEO elements are working properly.
Leverage our technical SEO services to your advantage and achieve profitable long-term growth. Here’s what you can expect when you partner with our technical SEO company: